South Korean-American Rock Diva Jihae's New Video for "My Love"
Now here’s a sound we’ve been expecting to come back.
After listening to her music and watching her new video for “My Love,” Jihae feels more like something I dreamed up than an actual person. The South Korea-born New Yorker sidesteps all sorts of categories with her androgynous voice and a deadpan delivery that cuts right through you. Since her last effort “Elvis is Still Alive,” Jihae has shed the ballad-esque feel for a denser sound that’s just as slow. On her newest release Fire Burning Rain, the production features a little more ambience and drum machine laying ground for Jihae’s detached voice (yup, Portishead comparison).
In “My Love,” Jihae asks: “What do you like best about me?” Well, we’d have to say it’s that expressionless, beautiful, distinctly Korean face. Also, the Sade voice with a Courtney Love attitude. It’s simultaneously pained and b*tchy, with a palpable coldness in her lyrics.
We’ve been hearing good things about how her sound translates on stage, as well as the visual spectacle enhancing her performance. A taste of that visual effect can be seen in the “My Love” video, which shows Jihae and her band rocking out 90s alternative rock style, meaning they stand virtually motionless while multicolored light filters wash over them (another thing that we couldn’t help but notice was the drummer’s 90s vest, but hey, we’re not here to judge). If anyone can make that decades-old sheen look good, it’s Jihae.
Hear more here.
Check out Jihae’s new video for “My Love.”